As I posted previously, T-Mobile created a campaign, "Life is for Sharing," where they got people to participate in singing to "Hey Jude" and spontaneously burst out in dance, flashmob, in the middle of a train station.
We split into groups based on different tasks that needed to be accomplished, such as sound, helping pick the music, choreographing the flashmob, video and others.
Together we recruited members from the School of Media and Strategic Communications and other students from OSU. We sent media advisories and pitch letters to news contacts in Tulsa, Oklahoma City, Stillwater and ESPN.
Our class used social media to recruit members, inform those involved, and create interest in the public by tweeting such things as "the mob is coming." By the end of the process we had a flashmob twitter, OKStateflashmob, an email address and a Facebook group.
The day of the flash mob was a success. Unsuspecting people watched as a group of seemingly random people all started doing the same dance. More people joined in as the dance progressed and we managed to catch some great reactions from the crowd.
So, without further ado, here is the OKState Flashmob of 2010:
Check out Behind the Flashmob here..